What is Affiliate Marketing?
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic
or sales to their website through the affiliate's marketing efforts. It's a win-win situation, with businesses benefiting from increased exposure and sales, and affiliates earning commissions for their promotional efforts.How Does Affiliate Marketing Work?
The affiliate marketing process involves three primary parties: the merchant (business), the affiliate (marketer), and the consumer. Affiliates promote the merchant's products or services using unique tracking links. When consumers make a purchase or take a specified action through these links, affiliates receive a commission.The Role of Affiliate Networks
Affiliate networks act as intermediaries, connecting merchants with affiliates. They provide a platform for tracking, reporting, and managing affiliate programs. Networks facilitate payments and ensure that commissions are distributed fairly.