Search engines, such as Google, use complex algorithms to determine the relevance and ranking of websites. With AI, marketers can now optimize their websites to rank higher on search engines. AI tools can analyze website content and provide recommendations for improving SEO.
One of the most significant ways AI is transforming SEO is through Natural Language Processing (NLP). NLP allows AI to understand the meaning behind the words on a website, rather than just the keywords. This means that AI can analyze the intent behind a search query and provide better search results.
AI can also help with keyword research. AI-powered tools can analyze search queries and suggest relevant keywords to target. This allows marketers to create content that is more likely to rank for specific keywords.