How to Do Keyword Research for PPC

If you want to succeed with pay-per-click (PPC) advertising, one of the most important things you can do is conduct thorough keyword research. Choosing the right keywords will help ensure that your ads are seen by the right people and that you're not wasting money on clicks that don't lead to conversions. Here's how to do keyword research for PPC:

Start with a Brainstorming Session

Before you start using any tools or conducting any formal research, it's a good idea to start with a brainstorming session. Think about your business and your ideal customers. What words and phrases might they be searching for when looking for your products or services? Write down as many as you can think of.

Use Keyword Research Tools

Once you have a list of potential keywords, it's time to start using keyword research tools to narrow down your list and identify the best options. Some popular tools include:

Google Keyword Planner
Moz Keyword Explorer
These tools allow you to enter your keywords and get information on search volume, competition, and other important metrics. You can also see related keywords that you might not have thought of.

Consider Search Intent

When doing keyword research for PPC, it's important to consider search intent. This refers to the reason behind a particular search query. Are people searching for information, or are they ready to buy? Understanding search intent can help you choose keywords that are most likely to result in conversions.

Refine Your List

After using keyword research tools and considering search intent, you should have a list of potential keywords that you can use for your PPC campaign. However, it's important to refine this list even further. Look for keywords that have a high search volume but low competition, as these will be the easiest to rank for. Also, consider the relevance of each keyword to your business and your target audience.

Monitor and Adjust Your Campaign

Once you've started your PPC campaign, it's important to monitor your keywords and adjust your strategy as needed. Keep an eye on which keywords are driving the most clicks and conversions, and adjust your bids and ad copy accordingly.


Keyword research is a crucial step in any PPC campaign. By starting with a brainstorming session, using keyword research tools, considering search intent, and refining your list, you can choose the best keywords for your campaign and increase your chances of success. Don't forget to monitor your campaign and adjust your strategy as needed to get the best results.

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