MYFLYRIGHT - Law firm. How to become №1.
A legal company in Germany, which specializes in protecting the rights of passengers in the EU and the UK. The goal is to increase the number of conversions at a cost of no more than $40 per lead.
What was done:
○ Created separate landing pages for each service.
○ Basic setup of contextual advertising in Google search. Launched search advertising campaigns in exact and broad match with different CPAs.
○ Launched remarketing campaigns in the Display Network with different banners for different stages of the sales funnel.
○ Regular analysis of search queries and adding negative keywords.
○ Conducting experiments (A/B testing) и choosing the most effective strategy.
○ Implementation of all new features in Google Ads.
○ Launched a smart advertising campaign in the Display Network with pay-per-conversions.
○ Basic setup of contextual advertising in Google search. Launched search advertising campaigns in exact and broad match with different CPAs.
○ Launched remarketing campaigns in the Display Network with different banners for different stages of the sales funnel.
○ Regular analysis of search queries and adding negative keywords.
○ Conducting experiments (A/B testing) и choosing the most effective strategy.
○ Implementation of all new features in Google Ads.
○ Launched a smart advertising campaign in the Display Network with pay-per-conversions.
The result:
We worked with this client for more than 3 years, and as a result, we grew from a budget of 3-4 thousand euros to 180 thousand euros per month. In the screenshot, you can see a comparison of the results when we just started working and now. The number of conversions increased by 536%, while the cost per conversion decreased by 5.77%. The total number of conversions per month is up to 6 thousand per month.
