SEO For The Local Medical Clinic. How Do We Get 155K Clicks And Increase Organic Traffic By 207%?
SEO promotion for a local medical clinic. There were 2 main goals:
- Increase commercial traffic after the Google Core Update;
- Optimize Google My Business to increase organic leads from Google Maps.
What we did:
- Conducting a technical audit of the site.
- Niche and competitor analysis
- Deep content analysis for SEO keywords.
- Analysis of the site's link profile and rejection of low-quality links.
- Working with existing content on the site - removing keywords over spam, working out the structure of texts, optimizing pages for YMYL ranking factors.
- Expanding the site structure.
- Implementation of the blog and its filling with relevant topics with a high frequency of requests
- Registration of a doctor's card under the requirements of YMYL
- Analytics and monitoring of the technical component of the site
- Work with aggregators of sites in the medical field
- Working with a link profile. Purchasing and posting outreach articles
- Updated all information in the GMB: phone number, address, opening hours.
- Added actual description to GMB account using keywords.
- Working with customer reviews on the website and GMB.
- Adding cards of the most popular medical services to GMB.
Conclusions:
✔️ Organic traffic for the website grew by 207%. For example, the daily traffic of the site has increased from 1500-2000 per day to 5000-7000 users per day.
In the screenshot, you can see the results for Q1 of 2022 for Google My Business. In total, we received over 155 thousand clicks on the profile. Besides, we get 6.6K visits to the website, 2K requests for directions on maps, and 8.19K calls.
